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Dealer Training & Education

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Dealers are an important link between Firestone and the customers we serve. In no industry is that link more critical than in farming and agriculture. Firestone is dedicated to supporting that connection through ongoing dealer training and educational opportunities, including in-person and online programs created to address all aspects of the ag tire industry.

Firestone University

A comprehensive farm tire educational resource designed to help Certified Firestone Dealers and their employees deliver the best, most progressive product technology information possible.


Field Clinics

Field Clinics are unique, in-person educational opportunities that allow dealers to get valuable face time with their customers while sharing important information.


Online Dealer Education Programs

Firestone AG Dealer Sales Certification Program

For Commercial Sales Representatives (CSRs) with at least one year of experience in the position, this program was designed to support dealer management in providing best-in-class sales training while enhancing CSR sales skills and product knowledge in AG.


Firestone AG Dealer Learning Incentives Program

For Commercial Sales Representatives (CSRs) at all levels of experience, this quarterly incentive program allows CSRs to earn prizes while enhancing selling skills and product knowledge in AG.


Bridgestone Commercial Learning Center

From tire basics to detailed product information, tools and resources, the BCLC partners with you to offer scalable, flexible education on AG tires as well as TBR, OTR, and retreads. To set up an account and to access online dealer education on Bridgestone Commercial Learning Center, email


Marketing Materials & Print Collaterals for Dealers