Back to Press Room

Tire Expert Center

Aug 14, 2019

Firestone Ag to Unveil New Tech, Old-School Treats at Farm Progress Show


Firestone Ag, a business of Bridgestone Americas, Inc., will showcase new tires and technology at this year’s Farm Progress Show in Decatur, Illinois, Aug. 27–29. Attendees will experience the benefits of proper tractor set up through virtual reality, see the unique design of Firestone Ag tires in augmented reality, and have a chance to sit down with tire experts over a cold root beer float at Harvey’s Floatation Station, a tribute to Firestone Ag founder Harvey Firestone.

“In today’s world, and especially in farming, we see contrasts between ‘old’ and ‘new,’” says Brad Harris, manager, Global Agriculture Field Engineering, Firestone Ag. “So while we’re always keeping technology top of mind, we never lose sight of the personal connection with farmers whose livelihood depends on getting the job done. When farming gets hard, sometimes a face-to-face conversation over an ice-cold drink is just as important as the technology we put into our tires.”

Also on display at the show will be the Bridgestone Digital Board, a touch-screen interactive tablet that provides users with an overview of Firestone Ag products, tools and resources; Farm Progress Show attendees will be able to watch videos on topics such as how to determine proper inflation pressure for their tires. There are currently 20 Bridgestone Digital Boards in dealerships across the United States, with plans to expand.

“The Bridgestone Digital Boards are a great tool for farmers as well as dealers,” said Tony Orlando, president, Firestone Ag. “Technology like this helps us better communicate key benefits to the farmer, such as Firestone’s Advanced Deflection Design (AD2™) technology, or our newest line of tires debuting at Farm Progress Show, Maxi Traction.”

Launching this fall, Maxi Traction tires feature improved tread wear for a longer tire life, targeted load capacity for matching application needs, and R-1W lug depth for traction in a variety of soil types. They also incorporate AD2 technology, enabling producers to carry the same load at a lower tire pressure.

Firestone Ag will be at Farm Progress Show booth 14E. Visit for more info.

About Bridgestone Americas, Inc.:

Nashville, Tennessee–based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere, and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

Contact us for more info