TRY THE TIRES. TEST THE WEAR. TAKE ON THE COMPETITION.



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    INTRODUCING THE FIRESTONE CHALLENGE*

    FIRESTONE TIRES ARE DEPENDABLE, DURABLE AND GUARANTEED.

    Staying true to this claim, the Firestone Challenge guarantees that Firestone will outperform the competition by measuring cost per mile versus competitors in the steer and drive tire positions.

    HOW IT WORKS 

    1. Sign up to have the performance of your Firestone tires in the drive and steer position tracked until wear out. 

    2. Once you’ve signed up, you’ll work with a Firestone sales representative and dealer to collect and enter the initial data, including competitor performance, into the online system as a baseline to track against. 

    3. Once the upfront data has been entered, the Firestone sales representative will begin tracking tread depth and pressure through quarterly inspections. 

    4. When the tires wear out (after approx. 1-3 years), the Firestone sales representative will calculate and report the final results to show that your Firestone tires have outperformed the competition with a better cost per mile, or Firestone will cover the difference.

    IF OUR TIRES DON’T PROVE THEIR WORTH, WE’LL COVER THE DIFFERENCE.

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    *General Conditions: Bridgestone may discontinue administering the Firestone Challenge at any time without prior notice. All decisions by Bridgestone, including the interpretation of the Firestone Challenge rules, participant eligibility, and entitlement to payment is final and binding. By entering the Firestone Challenge, each participant agrees to indemnify, release and hold harmless Bridgestone America’s Tire Operations, LLC and its respective parent companies, subsidiaries, affiliates, franchisees, and their respective officers, directors, employees, licensees and agents from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Firestone Challenge. The Released Parties are not responsible for: (1) any incorrect or inaccurate information in the Firestone Challenge-related materials or any of the equipment associated with or utilized in the Firestone Challenge; (2) technical or human error which may occur in the administration of the Firestone Challenge; or (3) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from participant’s participation in the Firestone Challenge. All information collected during the Firestone Challenge is the property of Bridgestone. The Firestone Challenge is void where prohibited. See a Firestone representative to enter or for more details.